Pacific Coffee celebrates 23rd anniversary one cup at a time
By Zhang Yang
Pacific Coffee opened its first outlet in Hong Kong in 1992 to bring high-quality coffee to Chinese consumers. Over the years it has become a popular brand among coffee lovers. To celebrate its 23rd anniversary, it opened its 50th outlet in Shanghai at Oriental Financial Center in the Pudong New Area this Tuesday. The second-floor café will cater to people who want a good cup of java.
All Pacific Coffee outlets in town will celebrate the 23rd anniversary with a special promotion through July 31. Customers who add 200 yuan (US$32.5) to their Perfect Cup Card can have a standard cup of coffee for free. If they spend 50 yuan at a time, they will be entered in a lucky draw. They can also enjoy the activity “buy one and get one for free” between 12:30 to 1:30pm. More details about the promotion are available in every outlet. Famed for its international culture, Shanghai attracts travelers from all over the world. Pacific Coffee matches the Eastmeets-West quality of the city. The 50 Pacific Coffee outlets possess the same culture but different designs to go with their surroundings.
Adjacent to Shanghai Science and Technology Museum, the Jinxiufang outlet is full of exotic atmosphere while the Hubin Road outlet near Xintiandi is a combination of culture,business and fashion. The company will continue to build its brand and improve service to appeal to more Chinese consumers.