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Oral-B's SmartSeries Bluetooth toothbrush*, the iBrush, the first of its kind in the world, formally entered the China market.

Extremely popular at home and  abroad, this model has become the focus of attention in the industry since last year's debut at the Mobile World Congress in Barcelona.  iBrush is currently available in two models (black and white) in China,  both at a retail price of over RMB1,000. Oral-B, as the world's leader in  professional oral care, has innovated this revolutionary product to  bring about new concepts to individual oral care for Chinese consumers  and provide them with a more personalized experience.

Oral-B is renowned for its  innovation and professionalism in the oral care field, particularly its  unique patented Oscillating-rotating-pulsating technology. Supported by  this technology, iBrush`s brush head can swing horizontally about 8,800  times and vibrate vertically at 40,000 times per minute. German  Oscillating-rotating-pulsating technology allows brushing dozens of  times faster per minute than with manual brushing, and 1.5 times faster  than a common sonic toothbrush. Experiments suggest iBrush can remove up  to four times more dental plaque around the gingiva line than the  common manual toothbrush!

By using the world's first 16°  CrossAction brush head, iBrush can reach every corner of each tooth for a  3D cleaning effect, and easily handles all hard-to-reach areas, removing 100% more plaque compared with common manual brushing.

Moreover, iBrush contains a powerful  intelligent control center. This central system has strong computing  power, surpassing the Apollo 12 guidance system, which can switch modes  within 0.5 seconds and start its subtle brushing action within one  second. It is controlled through a pressure indicator, and instantly  determines whether the brushing force is safe enough -- if excessive  force is detected, it will start low-speed protection in the next second  to protect the gingiva from damage.

Ms. Zhang Bei said: "With the common  toothbrush, people have to control the brushing force by themselves,  which may be too strong, or they may use an incorrect horizontal  brushing method, both of which can damage the gingiva. Experience shows  that an electric toothbrush can reduce the brushing force by around 60%,  and lower the occurrence of gingivitis and bleeding gums by 62%, making  brushing safer and more efficient."


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