Oral-B's SmartSeries Bluetooth toothbrush*, the iBrush, the first of its kind in the world, formally entered the China market.
Extremely popular at home and abroad, this model has become the focus of attention in the industry since last year's debut at the Mobile World Congress in Barcelona. iBrush is currently available in two models (black and white) in China, both at a retail price of over RMB1,000. Oral-B, as the world's leader in professional oral care, has innovated this revolutionary product to bring about new concepts to individual oral care for Chinese consumers and provide them with a more personalized experience.
Oral-B is renowned for its innovation and professionalism in the oral care field, particularly its unique patented Oscillating-rotating-pulsating technology. Supported by this technology, iBrush`s brush head can swing horizontally about 8,800 times and vibrate vertically at 40,000 times per minute. German Oscillating-rotating-pulsating technology allows brushing dozens of times faster per minute than with manual brushing, and 1.5 times faster than a common sonic toothbrush. Experiments suggest iBrush can remove up to four times more dental plaque around the gingiva line than the common manual toothbrush!
By using the world's first 16° CrossAction brush head, iBrush can reach every corner of each tooth for a 3D cleaning effect, and easily handles all hard-to-reach areas, removing 100% more plaque compared with common manual brushing.
Moreover, iBrush contains a powerful intelligent control center. This central system has strong computing power, surpassing the Apollo 12 guidance system, which can switch modes within 0.5 seconds and start its subtle brushing action within one second. It is controlled through a pressure indicator, and instantly determines whether the brushing force is safe enough -- if excessive force is detected, it will start low-speed protection in the next second to protect the gingiva from damage.
Ms. Zhang Bei said: "With the common toothbrush, people have to control the brushing force by themselves, which may be too strong, or they may use an incorrect horizontal brushing method, both of which can damage the gingiva. Experience shows that an electric toothbrush can reduce the brushing force by around 60%, and lower the occurrence of gingivitis and bleeding gums by 62%, making brushing safer and more efficient."