Yao Family Wines is a winery founded by former NBA star Yao Ming in Napa Valley, California in 2008. The company announced recently that it has opened an online shop on Tmall.com, run by e-commerce giant Alibaba.
“I fell in love with wines because wines are like sports. They represent a healthy and happy attitude in life,” said Yao. “I love California for its sunshine and fine wines.”
Having played basketball in the US for 10 years, Yao has learned to appreciate good wines. He and Tom Hinde, president of Yao Family Wines, spent two years to brew Jinfeng, a new brand meaning “golden harvest” in Chinese.