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Francesca Piccini opens at the Portman Ritz-Carlton Shanghai

Francesca Piccini, an authentic Italian brand opened its first Asian boutique store at The Portman Ritz-Carlton Shanghai on May 3. The founder and designer Francesca Piccini showed at the opening ceremony.


At the east side of hotel’s lobby, the store’s gold and white décor shows a feeling of modern and elegant. The half-open layout gives a full presentation of the collections including evening dresses, cocktail dresses, skirts, shoes and accessories.

The rose is the brand’s symbol and represents the vision of woman’s sweetness and softness. In 2013, a signatory style of smooth tailoring, natural confidence and sexy femininity was immediately apparent in Francesca’s first Spring Summer collection “Corallo.” The collection showed a selection of aspirational styles that reflects a modern woman’s needs for haute couture desirability and included a range of evening dresses created with the silk and Swarovski bands which became the designer’s best-selling items. Francesca’s collections are now created around stylish, top quality and unique natural materials.

Born and raised in Milan, Francesca Piccini aged 24 started to breath fashion since childhood. She became interested in designing clothes as a youth and at the age fifteen she designed her first evening dress to be shown at a family gathering. After high school graduation, she started to think about fashion industry as the world where “I want to be.” In 2009 she enrolled at Polimoda, a highly regarded fashion school in Florence, another part of Italy full of love for beautifulness.


She chooses strong and affirmative fabrics that transmit a high sense of softness and relaxing love too. Nature and quality of other components of her lovely and sexy dresses follow the same path and must perfectly match with the fabric design, physical and mental easiness of those women who chose to wear her dresses.

Unique craftsman accuracy conferring the unchallengeable Italian flavor contributes to the final excellent result: ultimate, uncompromising style and quality, while committing to sustainability too. Social responsibility is part of Francesca’s ethos to being a responsible, honest and modern designer.

The Spring Summer 2016 collection of Francesca Piccini, found her inspiration where everything is born, before the big bang, from the Kaos. The color was mixed and the stars danced and lived with Gods and Goddesses. Some pieces show hand painted designs accompanied by innovative and classics cuts, realized on blazer, evening dresses, cocktail dresses, skirt, pants and shirt.

Address: 1/F, 1376 Nanjing Rd W.


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