Pepsi putting the lip-smacking, thirst-quenching, cool-fizzing taste back into its new brands
This summer, PepsiCo joins hands with Shanghai Disneyland, to bring the brand new and playful BBLz experience to Chinese consumers, which will run through the end of September.
Inspired by Disney elements like Tomorrowland and TRON Lightcycle Power Run, fizzologists have customized four types of soda drinks for Chinese consumers. With the base of two carbonated beverages, Diet Pepsi and 7-Up, BBLz boasts some of the most innovative and unexpected combinations, bringing together new flavors, textures, and ingredients.
Currently, Tomorrowland, Shanghai Disneyland is one of the only two places in the world that consumers can try BBLz.
Disney and PepsiCo also conducted a music festival called Cool Summer on July 28. The Happy Fairy Momo Wu and Top 3 singers from Pepsi Strongest voice were invited to the concert.