Home > iDEAL Focus > Features > Big turnout as Disney’s store opens
Big turnout as Disney’s store opens
By Yang Jian


There were long queues outside Walt Disney Co’s first retail store in China after it opened yesterday afternoon.

Disney fans formed a kilometer long queue before its opening at 13:14 in Pudong. Some of them stood in the queue for almost three hours before they managed to get a look at the store inside.

“Taking into account the safety and space of customers, a dedicated queuing system was set up during peak time,” said Xuan Wen, a communications manager with the store.

She said the store had plenty in stock to ensure every visitor got what they wanted.

Customers were allowed into the store till 10pm.

Reyna, from California, was the first to get a look inside the store in Lujiazui. She came as early as 5am to see how the world’s biggest Disney flagship store looked like.

More than 2,000 Disney products, including clothing, smartphone covers, stationery and bags, are being sold in the Shanghai store. The prices of products range from about 20 yuan (US$3.2) to more than 1,000 yuan, about 20-50 yuan costlier than the stores in the Hong Kong and Tokyo parks.

The Shanghai Disney Resort, the first on the mainland, is expected to open in 2016.

Customer Service: (86-21) 52920164