More than 300 participants for Gigi D’Alessio concert in Shanghai, performing the “Malaterra World Tour”. A big success for the second stop in Asia of the Neapolitan singer, held on January 31st 2016 at the Shanghai QSW Culture Center.
Co-organized by the China-Italy Chamber of Commerce (CICC) and Music Experience, the concert was opened by a magnificent video showing the unique beauties of Campania region: landscapes, artistic masterpieces, picturesque architecture, culinary excellences and genuine products. In fact, the goal of the “Malaterra World Tour” is not only to promote the most famous hits of the singer and the best classics of the Neapolitan music, but also to promote the best part of Naples and Campania region all around the world. The commitment of Gigi D’Alessio to his city is very solid: part of the proceeds of the world tour and the copyrights of the song “Malaterra” will be donated for seven years to the ONLUS "Terra dei Cuori", that offer social and sanitary assistance to the kids suffering from tumors.