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AWIC 2016 Premium Food & Beverage and Consume

Since China and Australia signed the China-Australia Free Trade Agreement (ChAFTA) which came into force last December, Chinese people have more choices to Australian premium products and services in China. With ongoing developments in cold-chain logistics and online retail redefining commercial realities, the market opportunity for premium Australian red meat, dairy, wine, seafood, packaged foods, wellness and consumer products has never been brighter. As the last part of Australia Week in China 2016, the Premium Food, Beverage and Consumer program delivered the latest insights into China’s retail and consumer landscape and expose delegates to contemporary marketing and branding strategies in China.

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