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One-stop destination for your shopping needs at city’super
By Li Anlan

FINE food and wine enthusiasts can discover fresh and top-quality produce from around the world at city’super in Shanghai ifc mall in Pudong. Whether buying meat and vegetables or stocking up on snacks and candies, shopping is a more pleasant experience in the attractive and clean surroundings of city’super.

Originally a brand from Hong Kong, city’super is a mega lifestyle specialty store that offers a one-stop shopping experience. As well as food and drink, you can find home goods, such as cooking ware, great and trendy lifestyle goods, covering everything from personal care to home decor.

The store has won many awards for creating an amazing shopping experience, including the “2012 iDEALShanghai Supermarket” award at Shanghai Daily’s iDEALShanghai Awards last Tuesday and the “Excellent Service” award of the 2012 Successful Hong Kong Brands in Shanghai, selected by Hong Kong Chamber of Commerce in China.

City’super emphasizes the importance of EPS — environment, product and service. The spacious shopping environment is designed to provide pleasant and comfortable shopping experience for customers, with plenty room between the aisles and shelves at just the right height.

In addition, the Superlife Culture Club provides cooking classes, wine tasting and lifestyle-related salons. It also offers samples of products for customers to try as well as creative recipes for customers to cook easily at home, making shopping an interactive experience.

The store aims to provide the best in produce, including fresh vegetables, fruit, seafood, poultry, spices, wines, snacks and more. Quality is guaranteed by strict monitoring from product origin through transport and processing to display on the shelves.

City’super prides itself on a high level of service provided by staff who aim for a positive shopping experience to start the moment a customer walks into the store.

It also offers a membership program for frequent shoppers. Benefits include gifts and birthday presents, bonus points and invitations to food festivals. Since its opening two years ago, city’super has signed up more than 30,000 members in Shanghai.

In 2013, city’super is opening its second store at Shanghai International Commerce Center on Huaihai Road M. This will include another city’super brand, LOG-ON (乐•方案) — an interactive shopping destination where customers can find products from around the world.

These cover everything from trendy stationery and fashion accessories to stylish kitchenware, photography items, travel goods, interior decorations, pet accessories and personal care items.

With its passion for food and a high-quality lifestyle, city’super delivers fine products and top service and lets customers enjoy a wide selection of international fare without having to go abroad.

And with quality its hallmark, city’super is ideally placed for finding the best seasonal produce and goods for your dining table and home.

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