China’s women love their smartphones. Almost half of them would rather abstain from sex for a month than give up their mobile devices, according to a report which concluded that new technology and social media were transforming women’s lives.
The report was the result of interviews with 3,600 women between the ages of 18 and 64 in China, Brazil, Britain and the United States.
The respondents spent at least two hours every week on the Internet, the report found, and it referred to them as “wired women.”
The connection between Chinese women and their devices was the strongest, with 45 percent willing to give up sex for a month to keep their smartphones. Only 39 percent of respondents in the US would do the same, compared with 38 percent in the UK and 28 percent in Brazil.
The report was compiled by communication consultants MSL Group in cooperation with Randi Zuckerberg, sister of Mark Zuckerberg of Facebook fame.
“Randi and I decided to study the connection between wired women and new technology and social media because we often encounter female friends’ questions asking us how to manage their kids, career and relationships with technology,” said the MSL Group’s Stephanie Agresta.
Agresta said Chinese women were embracing new technology and social media more than women in the other three countries.
More than 90 percent of the Chinese respondents owned smartphones with Internet access, compared with 70 percent in the UK. Ownership was even lower in the US and Brazil, at 59 and 57 percent.
Some 61 percent of Chinese respondents owned tablets while the rate in the other countries was no more than 40 percent.
About 82 percent of Chinese respondents had laptops, as many as in the UK, while the figures for the US and Brazil were about 72 and 62 percent.
Women in China and Brazil were more willing to follow colleagues and bosses on social media compared to their counterparts in the US and UK, the report said.
About 82 percent of Chinese respondents said they followed their colleagues and 41 percent were connected to their bosses. The ratio is 70 percent and 29 percent in Brazil.
But in the US and UK, only around 30 percent of respondents follow colleagues and just 8 percent are connected to their bosses.
About 74 percent of respondents use social media to keep in touch with friends while 53 percent use it to keep contact with family members.
About 71 percent of Chinese respondents said they use social media to keep up with the news, compared with a global 46 percent, and up to 96 percent had read news items online in the 30 days before the interviews last August and September.
Some 44 percent of Chinese respondents use social media to find love, compared with Brazil’s 21 percent, the UK’s 13 percent and 12 percent in the US.
“In China, digital in mobile devices is so intertwined in wired women’s lives,” Agresta said.
“This ... is something that marketers targeting women in China can tap into to convert this power into meaningful business.”
China has more than 300 million female Internet users.