Add:183-D Nanchang Rd, near Shaanxi Rd S.
Nanchang Road developed from a quiet residential street to today's trendy location partly thanks to the many fashion stores that have opened there - local indie designs as well as imported top brands. Donna collection, run by local female fashion buyer Jiang Wei, celebrated its fifth anniversary in 2013. Jiang says she quit her previous nine-to-five job and opened this store to realize a dream of "fashion and traveling." She fulfils this by jetting around the world to explore fashionable cities such as Tokyo, Milan, Paris and New York, buying up the latest fashions and bringing them back to her clients. Items in Donna are mainly targeted at female fashionistas, with an average price between 1,000-2,000 yuan (US$161-322). The store is decorated in distinctive red and white, with fashion magazines strewn on the floor. A red sofa gives the small store a homey feeling. Customers can get advice from Jiang while trying on garments, then relax on the sofa and enjoy a drink Jiang prepares for you and chat with her about the latest fashion news and gossip.
Donna features dresses, handbags, sunglasses and other accessories, which owner and buyer Jiang Wei imports from European cities and Hong Kong. He travels and collects items almost every month. There you can find the latest items, plus luxury brands at reasonable prices.