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Jifeng Bookstore

Add:Shanghai Library Metro Station

2013-04-18

Jifeng Bookstore will have a one-week soft reopening starting from 18th April at Shanghai Library Station of Metro Line 10, and then the beloved but endangered shop will reopen officially on April 23. The new shop has a larger area for lectures and other activities in order to attract more readers while Yu intends to carry on the brand's tradition to choose good books that inspire readers to think independently. The store was relocated from its former shop at Shaanxi Road S. Station of Metro Line 1, which closed at the end of March since flagging sales left it unable to afford the rent. The new location is cheaper and it is hoped visitors to Shanghai Library will be potential buyers. Jifeng, one of the relatively few surviving privately owned brick-and-mortar bookstores in China, drew attention when Yu Miao, a fan and its new general manager, took over early in the year. Jifeng has been considered a cultural landmark of the city since its flagship store at Shaanxi Road S. Station opened in 1997. For many local book lovers, Jifeng Bookstore, the biggest private-owned bookstore in the city, is more than simply a place where you can buy books; it is a landmark that ensures an ongoing culture of reading.

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