Add:Rm 101, 308 Anfu Rd
Owned by South Korean designer Choi Chang-ho, who has lived in China for 15 years, Miollis has been open for more than two years. Choi's style is characterized by using scissoring to highlight the smooth lines of his clothes. He also places great emphasis on the design of details and on fine textures in his collections. Miollis entered the Chinese market with a low profile, winning the support of many high-end customers seeking an individual style. It is a successor to the spirit of his Choichangho brand in Seoul and Tokyo. Choi seeks to highlight Asian characteristics of restraint, purity and modesty. The summer collection - featuring a casual style in bright colors - is currently on sale, featuring both children's and adult wear. Prices range from between 190 yuan (US$31) to 2,600 yuan.