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Jin Zhi Yu Ye

Add:72 Maoming Rd S.

Tel:021-6431 4398



Going through the store gate, the antique arch and retro sofa are a reminder of the old Shanghai, with a woman in a high-neck qipao leaning against the wall with a cigar in hand. But what makes this store different from others is the bold use of color. The designer is a fashion school graduate who can assist customers in choosing the right fabric and style, incorporating a range of local and Japanese cloth including silk, lace and print material. The natural fabrics such as silk, cotton and hemp are guaranteed. A garment can be made in 10 to 15 days if there is no embroidery and the design is simple, but more elaborate items can take up to one month to make. Silk dresses cost around 2,000 yuan (US$298) to be custom made and one with handmade embroidery could set you back up to 15,000 yuan (US$2,240). Now a series of Lotus-themed qipao have been released in store.

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