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Jenny Ji, a native Shanghainese designer, started her career by opening a shop at Tian Zi Fang, the city's famed art hub on Taikang Road, back in 2002. Now her brand La Vie is renowned as a leading local fashion brand distinguished by its adherence to a fusion of Eastern design and Western lines and cuts. It appeals to Chinese shoppers seeking cosmopolitan innovation and expat customers looking for Chinese elements with a touch of chic. Each of Jenny's collection is based on personal taste and she coordinates colors, patterns and details accordingly. Chinese chess elements inspire Ji's new fall/winter collection with a more masculine and unisex theme in deep blues, greys, browns and blacks. The clothing and accessories cost from 1,700 to 4,000 yuan (US$248.9-585.7).