Add:2/F, K11 Shopping Centre, 300 Huaihai Rd M.
Credit Cards Accepted
English Service Available
Iconic British designer Vivienne Westwood extended her empire from fashion to food, with the opening in Shanghai of her first cafe.
Westwood, 74, began her fashion career in 1971 and made her name in the 1970s as one of the creators of punk fashion — incorporating everything from razor blades and dog collars to tartan. She has gone on to become a grand dame of British fashion, influencing many designers over the years.
Although well into her eighth decade, Westwood shows little sign of slowing down, as her new Shanghai venture demonstrates.
The cafe, composed by two themed areas and with seating for 60 customers, is in Westwood’s flagship fashion store on Huaihai Road.
The tearoom area seems to take the customer into an ornate panelled dining room, complete with Old Masters hanging in gilded frames.
A vintage chandelier and furniture add to the stately home feel.
The two areas are connected by a glass partition featuring a giant 13-hour “world’s end” clock, complete with hands that move anti-clockwise.
This pays tribute to Westwood’s World’s End London store, which featured a 13-hour clock hung outside.
The cafe serves classical three-tier afternoon tea set to emphasize the brand’s English DNA. The teaware — from teapots to cups — are customized with Westwood’s signature red and green tartan design.
The same design can also be found on the Vivienne Westwood cupcakes on offer.
Freshly brewed coffee — with beans sourced from Seattle-based Pacific Coffee — and ice cream are also available.
Average check: 200 yuan