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Many women struggle to find the perfect shoe; one that does not hurt but yet jazzes up an outfit. Often a shoe catches our eye for its design and not its comfort. But with customized shoes gaining popularity, you might want to give the fit a second thought. Fiori Foglie is the retail arm of Shanghai Lakers, which has made footwear for US and European markets for more than 20 years. As a shoe customizer, all their pieces are made to order. Customers have to call a day in advance for a fitting appointment. After the design and materials have been agreed, feet measurements are taken. The orders are then sent to the workshop in Italy and the manufacturing process takes two weeks to a month. A pair of pumps starts from 1,005 yuan (US$147.22).