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1/2 Eternity

Add:No. 123, Jing'an Villa, 1025 Nanjing Rd W.

Tel:1376 1771 555

Time:2pm - 6:30pm (Tuesdays - Sundays)


This newcomer to the area which opened one month ago specializes in ready-to-wear white shirts and blouses. Owner Wu Yilei, a designer, received a MA degree from London College of Fashion and worked for the French brand Anne Fontaine before establishing the shop. She runs her own brand to put an innovative spin on the classic white shirt, using organic fabric and simple yet delicate design. The concept is inspired by Anne Fontaine who has masterfully conquered the world of fashion through her famous concepts surrounding the traditional white shirt. The lovely shop owner wants to create a line of white shirts for Asian women. All the clothes speak of "delicacy, romance and elegancy," but also include a subtle playfulness. Currently, 1/2 Eternity has two collections and more than 20 pieces. The average cost of a white shirt is between 300 to 400 yuan.