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Blue Lion Bookstore

Add:179 Yan'an Rd

Time:9:45am to 10pm

Credit Cards Accepted
English Service Available


Blue Lion Book Cafe, a local brand in Hangzhou Jiebai Mall, opened in late May 2010 and has already made a name for itself. Some local media call it the city's most beautiful bookstores, with a 300-square-meter terrace, sweeping views of West Lake and coffee and snacks. Found by Wu Xiaobo, a famous financial writer, the book cafe has only 200 square meters devoted to sales, but decor and arrangement are fashionable. "Here, we don't sell goods, but let people look for thought, and taste the happiness of reading," says Wu. The cafe offers free cultural activities, including lectures by writers, artists and other creative people. "Being located in a mall can improve a bookstores customer volume while the store brings culture to the mall," says Zhou Rongqiao, general manager of Blue Lion. "It's win-win." The new-style bookstores emerging recently indicate book market is booming, and people reading more and more," says Zhou Liwei, a director of Zhejiang Xinhua Bookstore Group. "The market is not a fixed-size cake, it can be activated and expand. "A well-run book market requires three things: prosperous bookstores, high standard of living and the citizens' habit of reading," he adds. "Hangzhou has them all."

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