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Kong Fengchun Cosmetic Store

Add:Dajing Lane 25


In its heyday, cosmetic brand Kong Fengchun was the height of luxury - like present-day Louis Vuitton and Coco Chanel - a saleswoman tells Shanghai Daily.

Indeed, when Kong Fengchun was founded in 1862 at Dajing Lane, its products were used by women in the royal palaces.

In 1929 when the first West Lake Expo was held, Kong Fengchun participated, with eight of its products winning prizes.

As time passed, the brand became more affordable for ordinary people. For years, the store has sold face cream by weight, so it is not unusual to see women bringing their own bottles to replenish supplies at 4 yuan for 50 grams.

At this newly opened store, the first floor stocks classics and new products, while the second floor houses a small museum of products dating back to the 19th century and antique face powder boxes.