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Add:849 Julu Rd

Tel:1376 1439 943



There's no denying the coolness of South Korean culture these days, with Gangnam Style turning K-pop into an international sensation. Gangnam style can also be found in the two different jewellery lines that this cute little store carries - Jubily and Vinett. Jubily's edgier rock'n'roll aesthetic has made it a hit in South Korea, while Vinett is a more traditional line of jewelry that appeals to more feminine tastes. While Vinett can be found in seven other Shanghai stores, and a new shop in Tianzifang is set to carry Jubily, this is the only outlet in the city that carries both lines. Opened in September 2012, Jubily stocks a wide variety of necklaces, earrings, rings and other accessories focusing on the funky side. "We're trying to combine a lot of styles," explains store owner Anita Hong. "We want to contrast something elegant with something tough. We're testing to see what appeals to people here." Business has been brisk, with locals and expats picking up accessories ranging from 200 yuna (US$32) to 800 yuan. Stock is updated every fortnight, so keep an eye out for the perfect Christmas present.