Home > Shopping > Fashion > Essence

Add:812 Julu Rd

Tel:021-3253 2962



This fashion boutique opened in 2011 under somewhat unusual circumstances. Originally, the space held a furniture store, the success of which saw it move to bigger premises. However, the furniture store owner, Jiang Qiong, decided to retain the smaller premises and use the space to promote local fashion designers. The store features clothing ranges that are updated every week. Due to owner Jiang's connections with the local fashion scene, much of the store's space is devoted to classy pieces designed by local designers. Simple sophistication is a theme with a wide range of jackets, dresses, sweaters, tops and other items available for around 700 yuan (US$112). In addition to promoting hometown talent, Jiang has dived into the fashion world with her own line. Her coats and sweaters have earthy tones, while at the same time exuding class. The store is currently stocked up for the winter, with most items using wool for maximum warmth. Essence augments its clothes with accessories, with vintage items such as European gothic candle holders as well as small jewelry pieces.